Background

Seed Product Detail Pages play a key role in helping users make decisions on agricultural products. However, the existing pages are dense and hard to scan with key information in collapsible sections.

The challenge was to create a scalable, user-friendly pattern that could be used globally, across multiple markets, while accommodating regional needs and improving the user experience.

Three UI layouts on a blue gradient background. On the left side is an Old design on the right is the New design.

Design Goals

Based on research, I established the following goals for the new pattern:

  • Enable fast scanning and immediate access to relevant content

  • Reduce user effort and number of clicks

  • Support printability without compromising web design

  • Ensure key data (ratings, product keys, agronomic fit) are always visible

  • Design with modularity for localization and future scaling

Design Solutions

1. Reduced Click Depth

  • Remove closed accordion sections in favor of always visible data in one section.

2. Simplified Content Layout

  • Use inline, bento-style modules to display the insights.

  • Prioritize content order based on user feedback

3. Visual Scanning Aids

  • Attach the legends to each data set for easier access and quick understanding.

4. Print Optimization

  • Add a “Print” functionality that generates a simplified PDF-style version of just the product details, rather than the entire page contents.

Setback: Project On Hold

While the redesigned Seed Product Detail section was met with overwhelming positive feedback from stakeholders, the project was unfortunately placed on hold due to budget constraints. As a result, further implementation and scaling of the new template are currently paused.

This setback, however, does not diminish the value of the insights gained during the design process, and the improvements made in user experience are seen as a strong foundation for future work, should the project be revisited.

Conclusion

Although the project was temporarily suspended due to funding issues, the redesigned Seed Product Details template achieved its goal of improving user experience by making information easier to scan and more accessible. The user-friendly design, emphasis on scannability, and modular approach laid the groundwork for what could eventually become a valuable asset for users across multiple markets.